I fell in love in Badminton years ago. Since then – it’s my obsession. I live and breath Badminton. This site was made to share my love and knowledge of Badminton to the world.

In my day job I am a Professor of Management for the University of Southern California and I specialize in the way businesses use sports.

My research interests focus on how social media is used to build fan experiences around sports.

I have been fortunate enough to travel to tournaments all over the world, including India and China.

I have competed in Badminton at the collegiate and club level.

I am also a coach for several national team levels of Badminton in USA.

I’ve been playing Badminton for the past 12 years and have been coaching for the past 8 years.

Enjoy the content and feel free to contact me!